Interesting.

…. One of the best ways we’ve found to stretch a dollar is promoting outside articles about Hitlist. We post the best performing articles to Our Facebook page and then ‘boost’ them with $$ to drive more visibility. These posts tend to perform much better than content we produce ourselves and then boost.
What matters (and doesn’t) when getting press for your startup
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Gillian Morris
Ian Greenleigh
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1 min read·
May 18, 2017
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Interesting. Is that true of ad metrics like CPA only, or are the users “better” (however you define that), too?
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Written by Ian Greenleigh244 Followers
·340 Following
Writer, published author, marketer. Austin since ‘03. Now: Postlight. Past: data.world, The Economist, Bazaarvoice. Portfolio: https://bit.ly/3neMd9y
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