Ian Greenleigh – Medium

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Ian Greenleigh

Who remembers Junior?

He made Austin weirder. Then he disappeared. Who was he?

10 min readApr 13, 2021

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Four photos of Michael Joseph Gordon.

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Ian Greenleigh

Rewrite Club: Gong radio ad

When I heard this ad I made a weird little animal sound; my body reacted before my brain could process it.

3 min readNov 12, 2021

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Rewrite Club: Gong radio ad

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Ian Greenleigh

Rewrite Club: Dataiku podcast ad

Some of us can’t help it. When we see or hear mediocre ads in the wild, our weird brains automatically switch to punch-up mode.

3 min readOct 20, 2021

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Rewrite Club: Dataiku podcast ad

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Ian Greenleigh

How to find and break the marketing rules that hold you back

If you could get away with breaking one marketing rule, what would you choose? What deeply ingrained, widely accepted “best practice” holds…

2 min readSep 22, 2021

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How to find and break the marketing rules that hold you back

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Ian Greenleigh

Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data…

Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data Officers fail, skills diversity, and more

1 min readAug 15, 2018

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Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data…

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Ian Greenleigh

Analytics evangelist Ann Jackson on being the voice of data, overcoming imposter syndrome, and…

Ann Jackson popped onto my radar when several colleagues shared her blog post “Aiming for data-driven? Don’t forget the people.” It was one…

2 min readAug 7, 2018

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Analytics evangelist Ann Jackson on being the voice of data, overcoming imposter syndrome, and…

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Ian Greenleigh

16 patterns you see in pre-data-driven companies

Part 3 in a series about Collective Data Empowerment.

4 min readAug 2, 2018

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16 patterns you see in pre-data-driven companies

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Ian Greenleigh

The high stakes and staggering opportunity of data-driven culture

For Chief Data Officers and their allies, it's a career-defining moment.

4 min readJul 26, 2018

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The high stakes and staggering opportunity of data-driven culture

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Ian Greenleigh

You can't build a data-driven culture without your hidden data workforce

We're on the edge of what could be the biggest multiplier in data productivity yet. Here's how to seize the opportunity.

3 min readJul 19, 2018

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You can't build a data-driven culture without your hidden data workforce

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Ian Greenleigh

Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more

Owen Temple (@owentemple) was curious: What makes some TED Talks so persuasive?

3 min readJun 14, 2018

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Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more

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Ian Greenleigh

Ian Greenleigh

Writer, published author, marketer. Austin since ‘03. Now: Postlight. Past: data.world, The Economist, Bazaarvoice. Portfolio: https://bit.ly/3neMd9y

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