Open in app

Sign In

Write

Sign In

Ian Greenleigh
Ian Greenleigh

240 Followers

Home

About

Pinned

Who remembers Junior?

He made Austin weirder. Then he disappeared. Who was he? [Content warning: suicide] Think of a place from your past. One you haven’t thought about in years. Summon your senses. What do you remember? Usually when I remember things from college it seems like I’m replaying scenes from someone else’s life. I guess that’s just getting older. It must have…

Austin

10 min read

Who remembers Junior?
Who remembers Junior?
Austin

10 min read


Nov 12, 2021

Rewrite Club: Gong radio ad

When I heard this ad I made a weird little animal sound; my body reacted before my brain could process it. So, I emailed myself a little reminder to find and fix the offending copy.

Rewriteclub

3 min read

Rewrite Club: Gong radio ad
Rewrite Club: Gong radio ad
Rewriteclub

3 min read


Oct 20, 2021

Rewrite Club: Dataiku podcast ad

Some of us can’t help it. When we see or hear mediocre ads in the wild, our weird brains automatically switch to punch-up mode. We replace weak words with strong words. Flip it from passive to active voice, from convoluted to clear. Usually I keep all that inside. Today I’m…

Rewriteclub

3 min read

Rewrite Club: Dataiku podcast ad
Rewrite Club: Dataiku podcast ad
Rewriteclub

3 min read


Sep 22, 2021

How to find and break the marketing rules that hold you back

If you could get away with breaking one marketing rule, what would you choose? What deeply ingrained, widely accepted “best practice” holds you back? Makes you love your job less? Today I’m sharing a simple process for liberating yourself from the most restrictive, time-consuming, and utterly useless “rules” in marketing. …

Marketing

2 min read

How to find and break the marketing rules that hold you back
How to find and break the marketing rules that hold you back
Marketing

2 min read


Aug 15, 2018

Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data Officers fail, skills diversity, and more

“But now we’ve realized that, well hang on, if you’re gonna build a driverless car, how does the car interact with the humans on the road? …

Data Driven Cultures

1 min read

Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data…
Visual analytics expert Andy Cotgreave on why analytics teams need liberal arts, why Chief Data…
Data Driven Cultures

1 min read


Aug 7, 2018

Analytics evangelist Ann Jackson on being the voice of data, overcoming imposter syndrome, and setting aside intuition

Ann Jackson popped onto my radar when several colleagues shared her blog post “Aiming for data-driven? Don’t forget the people.” It was one of those tabs you keep open after reading because you know you have to do something with it, but you’re not sure what. …

Data Driven Cultures

2 min read

Analytics evangelist Ann Jackson on being the voice of data, overcoming imposter syndrome, and…
Analytics evangelist Ann Jackson on being the voice of data, overcoming imposter syndrome, and…
Data Driven Cultures

2 min read


Aug 2, 2018

16 patterns you see in pre-data-driven companies

This is Part 3 in a series about Collective Data Empowerment. If you want to get the whole series and accompanying tools in an ebook, go here. Think about a challenge your company faces. Who among your colleagues knows the most about it? Who has the most experience with it…

Data Driven Cultures

4 min read

16 patterns you see in pre-data-driven companies
16 patterns you see in pre-data-driven companies
Data Driven Cultures

4 min read


Jul 26, 2018

The high stakes and staggering opportunity of data-driven culture

This is Part 2 in a series about Collective Data Empowerment. If you want to get the whole series and accompanying tools in an ebook, go here. The world looks different from an airplane window. You notice things you can’t see from the ground: the way power lines cut across…

Data Driven Cultures

4 min read

The high stakes and staggering opportunity of data-driven culture
The high stakes and staggering opportunity of data-driven culture
Data Driven Cultures

4 min read


Jul 19, 2018

You can’t build a data-driven culture without your hidden data workforce

This is Part 1 in a series about Collective Data Empowerment. If you want to get the whole series and accompanying tools in an ebook, go here. We’re on the edge of what could be the biggest multiplier in data productivity yet: the shift from Selective Data Empowerment to Collective…

Data Driven Cultures

3 min read

You can't build a data-driven culture without your hidden data workforce
You can't build a data-driven culture without your hidden data workforce
Data Driven Cultures

3 min read


Jun 14, 2018

Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more

Owen Temple (@owentemple) was curious: What makes some TED Talks so persuasive? To get his answer, he applied Natural Language Processing and Machine Learning to metadata and transcripts of all posted TED Talks and published Words of Persuasion: Text Predictors of Persuasive TED Talks. I found that the change in…

Data And Community

3 min read

Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more
Data: TED Talks ranked by persuasiveness, moral content, laughs, narcissism, and more
Data And Community

3 min read

Ian Greenleigh

Ian Greenleigh

240 Followers

Writer, published author, marketer. Austin since ‘03. Now: Postlight. Past: data.world, The Economist, Bazaarvoice. Portfolio: https://bit.ly/3neMd9y

Following
  • Keith McNulty

    Keith McNulty

  • Hunter Walk

    Hunter Walk

  • Citations Needed

    Citations Needed

  • Brett A. Hurt

    Brett A. Hurt

  • John Battelle

    John Battelle

See all (340)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech

Teams